PR has experienced strong expansion and professionalization in Asia. But what cultural peculiarities are there?
Back to Top
88/88
How does successful leadership work? How is communication managed worldwide and interculturally? In a complex corporate environment, which in times of internationalization usually extends across different countries and continents, the issues of leadership and culture are becoming increasingly important.
The research projects presented here deal with leadership and culture, since both fields can be significantly influenced and controlled by communication departments.