As a result of the economic boom and political opening of Asian nations, communication management in this region has undergone a process of expansion and professionalization. However, in comparison to other regions, communication activities are more heavily influenced by political and cultural factors.
A research project by Lisa Dühring and Ansgar Zerfaß aims to provide an overview of the status quo of corporate communications and public relations in Asia and explores its political, economic and cultural context. This is essential knowledge for communication managers as Asia is becoming increasingly important not only as a production and sales market, but also companies are increasingly locating their offices in this region.
- Social media strongly influences PR.
- Expectations regarding corporate responsibility are rising as environmental and working conditions are increasingly being discussed in the mass media.
- There is a large demand for qualified PR professionals throughout Asia.
- PR education in Asia is very heterogeneous.