The outbreak of the COVID-19 pandemic forced organizations to shift much of their communication from reality to virtuality. Internal communication plays a vital role in managing and supporting the change process. This reveals a number of tasks, including digital collaboration and employee motivation.
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In the world of work, virtuality is mostly associated with two dimensions:
When employees work partially from home and partially in the office, the term "hybrid work" is often used. A hybrid work model typically involves more flexible work arrangements.
Increasing virtuality leads to various challenges regarding communication with and between employees. The research team identified ten major challenges for internal communication concerning the transition to a more virtual or hybrid work organization:
Sixteen internal communication experts from these organizations were interviewed in March and April 2021.
How to transform internal communication to a virtual work environment?
This was a question often asked when discussing the results of the Communications Trend Radar 2021, a research project recently completed by the Academic Society for Management & Communication. The study describes five key trends from society, management and technology that will influence corporate communications in the near future. The virtualization of communications was one of them.