Defining stakeholder dialogues. Benefits and challenges of virtual dialogues. Using the right format.
Virtualization is one of the big buzzwords in communications. When formats are moved from real-world settings to online environments a variety of challenges emerge – especially when it comes to confidential interactions and personal relationships with key stakeholders. A research team at Leipzig University investigated the extent to which in-person formats can be virtualized.
The following research questions were addressed:
Thirty-nine interviews with experts in the field of stakeholder dialogue from thirty-five German corporations, consultancies, and service providers were conducted between April and May 2021.
Is it possible to conduct stakeholder dialogues virtually?
This was a question often asked when discussing the results of the Communications Trend Radar 2021, a research project recently completed by the Academic Society for Management & Communication. The study describes five key trends from society, management and technology that will influence corporate communications in the near future. The virtualization of communications was one of them.