The Academic Society welcomes Miriam Henn (Sanofi) as a new corporate partner. After she finished her studies in social & business communications, she gained experience in public affairs/communication in the pharmaceutical and health industry. During that time, she worked for agencies and companies alike. Sanofi is a listed global health company with the goal to improve peoples’ life. The company operates in over 100 countries worldwide and provides millions of people life-saving vaccines and treatment options.
The Academic Society warmly welcomes Swiss Re with Dr. Jan Dietrich Müller as a new partner. After several executive positons at the Volkswagen Group, Deutsche Post DHL and Airbus, Dr. Jan Dietrich Müller is now Head of Group communications at Swiss Re Group. Swiss Re is one of the world's leading providers of reinsurance, insurance and other forms of insurance-based risk transfer. The group was founded in 1863 in their today's headquarter Zurich, Switzerland. Swiss Re operates with approximately 14,000 employees in around 80 offices all around the world.
Guiding individual decision-making is already often used in campaigns on health issues or in e-commerce. This nudging method received the economics nobel prize. But currently it is not really used in corporate communications, even though there is a variety of potential use cases. A research team of the Duisburg-Essen University examined some issues on digital nudging: How do people make decision and how do design elements influence these decisions? How can coporate communication use digital nudging? What needs to be considered when implementing digital nudging? More information can be found in Communication Insights.
Given the current political situation and the decisions of the German government, the Academic Society for Management & Communication as part of the non-profit Günter-Thiele-Foundation, won't be able to accept funding from companies that are majority-owned by the Russian state until further notice. This applies to Nordstream 2 as a subsidiary of Gazprom, which sponsored the Academic Society until December 2021. We have decided not to renew the partnership with Nordstream 2.
The COVID-19 pandemic has accelerated changes in almost all areas of society, creating new opportunities but also threatening the success of corporate communications. How can communication experts tell the important trends apart from the unimportant ones? For the second consecutive year the Academic Society for Management & Communication presents the Communications Trend Radar. It is the only interdisciplinary and scientific study on the most important trends that will influence communication management in the near future.
Alongside the transformation of work environments during the COVID-19 pandemic, internal communication underwent a decisive switch towards more virtuality. Although a change was long overdue, its speed created a multitude of challenges through the reduced personal contact.