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Press Releases

Feb 7, 2023

Communications Trend Radar 2023

How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Potsdamn (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate communications are identified annually and published in the Communications Trend Radar. Thus, Communications managers can identify challenges and opportunities at an early stage, take a position, address issues and make decisions.

For 2023, the Communications Trend Radar identifies five key trends for corporate communications: state revival, scarcity management, unimagination, parallel worlds, and augmented workflows.

Feb 10, 2022

Communications Trend Radar Report 2022

The COVID-19 pandemic has accelerated changes in almost all areas of society, creating new opportunities but also threatening the success of corporate communications. How can communication experts tell the important trends apart from the unimportant ones?

For the second consecutive year the Academic Society for Management & Communication presents the Communications Trend Radar. It is the only interdisciplinary and scientific study on the most important trends that will influence communication management in the near future. It analyzes changes in the areas of society, management, and technology. For 2022, the team led by the Professors Stefan Stieglitz (Business Information Systems) and Ansgar Zerfass (Communication Management) identified the trends Language Awareness, Closed Communication, Gigification, Synthetic Media, and Cybersecurity.

You can find further informationen about the trends in the Communications Trend Radar Report 2022. 

December 8, 2021

Keeping up the spirit - but how?

Internal communication is challenged to develop new concepts for addressing employees in a virtual or hybrid work environment. How can organizations foster employees' commitment and motivation in a virtual context?

Researchers from the University of Vienna conducted an extensive research project. They identified pressing challenges of internal communication experts, and discussed goals of internal communication and how to achieve them in an increasingly virtual work environment.

The new issue of Communication Insights "Keeping up the spirit" summarizes the key findings and presents eight lessons learned from the virtualization of internal communication during the COVID-19 pandemic.

July 8, 2021

Authentic communication makes or breaks diversity management

Corporate stakeholders from the general public and politicians to employees increasingly expect companies to reflect the diversity that exists in society within their workforce. How can employers foster an inclusive work environment through communication?

Despite the growing importance of D&I management, so far there has been very little in the way of research into the communication of D&I within companies. Therefore, a research team at the University of Vienna carried out a wide-ranging research project including an extensive literature review and three empirical studies.

The Communication Insights issue “Let’s talk about diversity & inclusion” outlines the main findings of the research project.

Feb 11, 2021

Communications Trend Radar Report 2021

In recent months, the world has changed faster than ever. It’s not easy for communications managers to keep track of all these changes, not to mention advise their top management and adjust corporate communications accordingly. Therefore, a research team from Leipzig University and University of Duisburg-Essen has conducted the first comprehensive trend study and identified the most relevant trends in management, society and technology. For 2021 the following trends will be relevant: denialism, virtual corporate communications, sustainble communications, digital nudging, voice interaction.

You can find further informationen about the trends in the Communications Trend Radar Report 2021. 

December 2, 2019

Do you need a newsroom?

Many companies are currently setting up a newsroom in order to manage topics across departments. Other companies rely on integrated topic management without having a physical newsroom. The research project "Topic management in agile organizations" examines success factors and concepts on how to manage topics strategically today. The sixth issue of Communication Insights summarizes the key findings and presents the different approaches of Osram, voestalpine, Telekom and Siemens.

December 12, 2018

Agility in corporate communications - but how?

More and more companies are experimenting with agile concepts to become faster and more efficient. But many communicators remain skeptical and struggle with this trend. The research project "Corporate communications in agile organizations" conveys the basic concepts and presents case studies to support communicators in their endeavor to become more agile. The fith issue of Communication Insights summarizes the key findings and is aimed at practitioners.

June 20, 2017

How to convince your boss

It's an ongoing struggle that communication departments face: the need to explain how they contribute to the success of the Company. Over the course of the last two and a half years the Academic Society for Management & Communication as part of the research program Value Creating Communication has looked at how communication can contribute to a company's success. Working closely with leading German and international companies, we have developed new tools to explain the core goals, contributions and roles of communication. The third issue of Communication Insights offers practitioners insights into our findings.

November 2, 2015

Can you measure communication? 

The Academic Society’s research program Value Creating Communication explores how corporate communications adds value to a company and contributes to its overall success.

Findings from more than 800 international journal articles and publications on communication measurement have been summarized and are presented in the first issue of Communication Insights.


February 20, 2015

Launch of Value Creating Communication

The Academic Society has launched in terms of scope, content, the number of experts involved and budget the world's most comprehensive research program in the discipline of corporate communications: Value Creating Communication.

Running for five years and divided into four research modules, Value Creating Communication will address the key questions of communication departments. The close collaboration between business and academia has never been seen before. The Academic Society is working closely with more than 30 global corporate partners on this research program – a win-win situation for everybody involved.