The publication series Communication Insights was launched to present the findings of the research program Value Creating Communication to practitioners. It summarizes the current state of research and presents our empirical results. Insights from science are complemented by best practices from communication experts as well as recommendations for further reading.
In recent months, the world has changed faster than ever. It’s not easy for communications managers to keep track of all these changes, not to mention advise their top management and adjust corporate communications accordingly. Therefore, a research team from Leipzig University and University of Duisburg-Essen has conducted the first comprehensive trend study and identified the most relevant trends in management, society and technology. For 2021 the following trends will be relevant.
You can find further information about the trends in the Communications Trend Radar Report 2021.
Automation is gradually changing the way communications departments work. The new issue of Communication Insights "The power of bots" summarizes the results of the research project by the University of Duisburg-Essen. The study focuses on two aspects:
Many communications managers are faced with the challenge of implementing agile structures in their departement and their team - not an easy task, because there are many things to consider. A new corporate culture, new processes and tools, new skills and career opportunities as well as other evaluation approaches are required.
Communication Insights - Issue 8 therefore explains five steps that are necessary for an agile communications department and contribute to growing flexibility and adaptability.
The path to agile corporate communications is often difficult for organizations to manage on their own. An independent perspective of consultants and the special know-how of service providers can be very helpful, here.
The University of Münster has examined the role of external partners in the process of transformation and summarized the most important findings in the 7th edition of Communication Insights "Erfolgsfaktor Beratung".
More and more companies are beginning to set up a newsroom in which they work on topics across departments. What are strategies and success factors of efficient topic management - with or without a physical newsroom? The issue "It's all about content" shows various approaches and best practices on how to manage topics strategically today.
More dynamic, faster and more efficient - agility has become one of the most discussed management concepts of our time. But what does being agile mean for corporate communications? The latest issue "Fast and flexible" explains the concept of agility, the role of the communications department and what it takes to build an agile organization or department.
"Ready for Big Data" presents new concepts to deal successfully with big data in Corporate Communications. Furthermore it seesk to identify potentials, opportunities and challenges regarding big data.
Based on of a literature analysis, interviews with experts from practice and science and two case studies, new insights were gained, answering the following questions:
Two interviews with the Heads of Communications from Deutsche Post and Otto provide insights into corporate communciations planning.
"How to play the game" presents new tools and frameworks for successful communication management. Furthermore it seesk to create a common understanding of how communication contributes to corporate success.
Based on of a literature analysis of more than 800 publications and 10 case studies with leading German and international coporations, five new frameworks were developed, answering the following questions:
Four interviews with the Heads of Communications respectively the Heads of Communication strategy from thyssenkrupp, Osram, GIZ and Voith provide insights into corporate communciations planning.
The second issue "Where are we heading? The digital transformation of Corporate Communications" assesses the impact of digitalization on corporate communications. Digitalization is considered to be the most important megatrend in this area. It's no longer just a matter of online communication or social media activities. The main focus today is on using the power of data in a responsible way.
Therefore, the second issue of Communication Insights addresses questions like:
Communication Insights summarizes key research findings from various scientific disciplines. Two interviews with the digitalization communication officer at Siemens and the Social Media Analytics experts Prof. Dr. Stefan Stieglitz complement the content.
The first issue of Communication Insights entitled What's the benefit? was published in October 2015. It summarizes the findings of the first research phase of the module Value Creation through Communication of the current research program Value Creating Communication.
More than 800 national and international scientific papers were analyzed by a research team at the University of Leipzig with the following questions in mind: How can communication and corporate success be measured? Which measurement models and methods already exist? And what are the challenges for communication departments?
On more than 20 pages Communication Insights provides answers to these questions and presents various approaches. An interview with Dr. Martin Binder, responsible for Media Monitoring and Communication Measurement at BASF in Germany, provides insights into how communication is planned and evaluated within an international corporation.