The Academic Society was set up as an interdisciplinary initiative uniting various universities and integrating different subjects. The universities of Leipzig, Stuttgart-Hohenheim, Münster, and the Humboldt University of Berlin are all leading universities in the field of corporate communications, but specialize in different topics.
Due to their extensive professional networks, the professors are able to consult national as well as international researchers on a wide variety of research topics, as is currently happening with the research program Value Creating Communication.
Our annual events – the Leadership Forum in spring, the Hermes Dinner in fall and thematic workshops as part of the research program Value Creating Communication – bring together communication executives and researchers several times a year to discuss the current challenges in corporate communications, giving participants the opportunity to exchange their views and experiences on a wide range of topics.
The aim of these events is also to identify common interests and to transform these into research projects and, as a result, make a long term contribution to the further professionalization and acceptance of corporate communications. In the end, both sides can benefit greatly from this collaboration.
The Academic Society aims to address these questions and to provide scientifically sound answers.
Bachelor/BA and Master/MA Communication classes at universities attempt to combine research and teaching. However, the intensive mentoring of students and young researchers, leaves little time and money for professors’ own research projects. The majority of research projects are kept small and focus on specific aspects of communication, but do not have the scope to look at the bigger picture. However, there is the need for systematic, ground-breaking and innovative research programs that have the capacity to focus on complex issues as well as incorporate the practical experience and knowledge of companies.
Only by these means can corporate communications and its acceptance as a profession in the corporate world and society be advanced. In addition, communication executives must also be able to communicate a clear self-image – both internally and externally.
The Academic Society aims to address this deficit by initiating research projects that are both practical and future-oriented and look at the big picture.