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Communication executives and international professors of marketing, HR management, journalism and reputation management discussed complementary approaches that can be used both to measure the success of one’s own work and to bring corporate communications in line with the strategic objectives of the company.


Speakers included:

  • Sabine Einwiller, Professor of Public Relations Research, University of Vienna
  • Christian Fieseler, Associate Professor for Communication and Culture, Norwegian Business School, Oslo
  • Christian P. Hoffmann, Professor of Communication Management, University of Leipzig
  • Kai Peters, Director Corporate Marketing Communications, Robert Bosch GmbH, Stuttgart
  • Stephan Russ-Mohl, Professor of Journalism and Media Management, Università della Svizzera italiana, Lugano and Director of the European Journalism Observatory
  • Sonja Sackmann, Professor of Work and Organizational Related Psychology, Unversität der Bundeswehr, Munich
  • Sven Reinecke, Professor of Marketing and Executive Director of the Institute of Marketing at the University of St. Gallen
  • Elisabeth Schick, Senior Vice President Communications & Government Relations, and Dr. Martin Binder, Head of Communication Measurement, BASF, Ludwigshafen
  • Jan-Peter Schwartz, Head of Corporate Communications & Brand Strategy, Osram, Munich