Technology & Tools

December 4, 2023

Between reality & fantasy

Virtual influencers – A credible approach to strategic communication or a far-off vision?

May 1, 2022

Steering behavior

The potential of (digital) nudging for corporate communications

May 17, 2021

CommTech and digital infrastructure

Systematically addressing digitalization processes in communications departments

November 4, 2020

The Power of Bots

The benefits and pitfalls of automation in corporate communication

December 9, 2019

Artificial intelligence in corporate communications

application fields and challenges of artificial intelligence

August 3, 2019

Management tools in corporate communications

The selection and introduction of suitable methods in corporate communications

June 27, 2018

Social Bots in social Media

Social Bots in social Media

December 11, 2017

Big Data

7 steps to use Big Data in strategic communication

December 11, 2017

Ready for Big Data

Opportunities, requirements and applications for communication

July 15, 2016

Where are we heading?

The digital transformation of corporate communications