Dr. Michelle Wloka has been involved in the research project “Communications Trend Radar” as a research associate since January 2023. She is responsible for the conception of the project as well as trend scouting for the areas of management, marketing, media and communication.
Wloka studied media management and public relations at Ostfalia University of Applied Sciences, Vancouver Island University in Canada and Newcastle University in the UK. From 2011-2012, she completed a one-year PR traineeship in Hamburg at the agency be:public relations. Until 2020, she was a research assistant at the Chair of Business Administration, in particular Marketing, at the University of Leipzig and completed her doctorate on the topic of “Perspectives on Sustainability: Language Use in Corporate Sustainability Reports”.