PUBLICATIONS
Here you can download studies and publications of the Academic Society.
2024’s Trends in Communications
The Communications Trend Radar 2024 suggests evaluating five trends to get an idea of what the future holds for corporate communications.
The Value of valuing People
Employees’ Expectations, effective ways to express appreciation, and the roles of managers and internal communicators in employee appreciation
ECM 2024/25: Managing tensions in corporate communications
The challenges of geopolitical risks, artificial intelligence and managerial learning for corporate communication
Guiding CEO Stances
The cooperation between communication managers and their CEOs in the company.
Employee Appreciation
The value of valuing people: What employees expect and how internal communication can help create an appreciative work environment
Sustainable Strategic Communication
Sustainability of strategic corporate communication and its contribution to sustainability in the company
The Metaverse: Use cases and acceptance
Metaverse: Use cases and acceptance for internal communication.
Communications Trend Radar 2024
The five most important trends for corporate communications in 2024.
Between reality & fantasy
Virtual influencers – A credible approach to strategic communication or a far-off vision?
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