PUBLICATIONS
Here you can download studies and publications of the Academic Society.
GenAI: Utopian and dystopian scenarios
This study examines how the use of AI may impact corporate communications by exploring a range of future scenarios.
From Activity to Impact – A management framework for corporate influencer programs
The study examines how organizations can strategically manage and evaluate corporate Influencer programs.
When DEI meets Backlash – Employee Perspectives in the USA and Germany
The study examines employee perspectives on Diversity, Equity & Inclusion (DEI) in the United States and Germany.
Corporate Communication Review: Value Creation and Evaluation
The new issue of the Corporate Communication Review addresses value creation and evaluation in corporate communication.
Communication Management Radar
The Communication Management Radar 2026 identifies five key themes for the future of corporate communications.
Psychological Safety in Workplace Communication
The study examines the role of communication settings in how managers and employees communicate internally.
Expectations towards GenAI
This study examines the expectations of corporate communications professionals regarding generative artificial intelligence (AI).
AI Literacy
The article introduces COMM-AIT, the first scientifically validated AI competency test developed specifically for communication professionals.
Internal Megaphoning
The study examines how managers and employees communicate internally and which factors of strategic internal communication can promote positive megaphoning or reduce negative megaphoning.
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