PUBLICATIONS
Here you can download studies and publications of the Academic Society.
Guiding CEO Stances
The cooperation between communication managers and their CEOs in the company.
Employee Appreciation
The value of valuing people: What employees expect and how internal communication can help create an appreciative work environment
Sustainable Strategic Communication
Sustainability of strategic corporate communication and its contribution to sustainability in the company
The Metaverse: Use cases and acceptance
Metaverse: Use cases and acceptance for internal communication.
Communications Trend Radar 2024
The five most important trends for corporate communications in 2024.
Between reality & fantasy
Virtual influencers – A credible approach to strategic communication or a far-off vision?
Inclusive Language in the Workplace
Essential characteristics of an inclusive corporate language
Community management on closed media platforms
How community management on closed media channels contributes to social capital
Communications Trend Radar 2023
The five most important trends for corporate communications in 2023.
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