TOPICS
Here we provide information on our own and selected international research findings that are relevant to communication management.
Most of the articles are written in English.
RESEARCH NEWS
Future Roles for Communicators in Digital Media-Arenas
How do digital technologies transform the role of corporate communicators? This CorpCommReview article explores the future of communicators in the digital media arena.
Neurotechnology in Corporate Communications
What do executives, middle managers and co-workers think about their communication department? A survey reveals an urgent need for action.
Guiding CEO Stances
Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.
Perceptions and Positioning of Communication Departments
What do executives, middle managers and co-workers think about their communication department? A survey reveals an urgent need for action.
Artificial Creativity
With the ability to create new content, questions arise about the creative potential of AI. To what extent is the creative performance of AI comparable to that of humans?
Employee Appreciation
Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.
25th annual EUPRERA congress – a short recap
At the 25th annual EUPRERA congress, scholars from across Europe gathered in Bucharest to explore the latest research in strategic communication. A number of Academic Society scholars presented their research projects.
Sustainable Strategic Communication
Finding themselves at the crossroads of an uncertain future, companies are seeking ways to increase the sustainability of their products, processes, and operations. Corporate communications must also become more sustainable.
Maturity Models in Strategic Communication
As AI and digital technology evolve, quantifying value is critical. While maturity models are standard in management, their suitability for communication practices is uncertain.
Metaverse for Internal Communication
The metaverse heralds a new era for internal communication in companies, providing immersive and interconnected workspaces that facilitate seamless collaboration across physical boundaries.
Trends 2024: #1 Information Inflation
The value of information is diminishing due to the continuous surge in the volume and accessibility of data and content.
Trends 2024: #2 AI Literacy
AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.
Trends 2024: #3 Workforce Shift
Significant social, technological, and economic changes are changing the workforce available to organizations.
Trends 2024: #4 Content Integrity
Advances in synthetic media, and in particular generative AI, have increased the need to ensure the authenticity of data and material used in communication processes.
Trends 2024: #5 Decoding Humans
Advanced hardware for capturing physiological and behavioral data, coupled with AI-based software solutions for interpreting this data, are increasingly opening up new ways for human–technology interaction.
History Communication
History communication is a real asset to set companies apart – as Felix Krebber and Matthias Krämer explain.
The sustainability of corporate communications
Ulrike Röttger and Thomas Voigt look at
sustainable corporate communications from new angles.
Transforming influencer relations
We’ve talked to Miriam Henn (Sanofi), about influencer communications and the potential of virtual influencers.
Virtual influencers for corporate communication
Are virtual influencers a glimpse into the future of corporate advocacy? Results of a research project on synthetic media.
A business model for communication departments
Ines Schurin and Ansgar Zerfass explain how the concept can help communications departments identify gaps and provide the big picture.
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