We provide independent and well-founded information on international research findings relevant to communications management.

Most of the articles are written in English.


Insights Themes

48 Results found
May 30, 2024

Sustainable strategic communication

Finding themselves at the crossroads of an uncertain future, companies are seeking ways to increase the sustainability of their products, processes, and operations. Corporate communications must also become more sustainable.

May 13, 2024

Maturity models in strategic communication

As AI and digital technology evolve, quantifying value is critical. While maturity models are standard in management, their suitability for communication practices is uncertain.

April 16, 2024

Exploring the metaverse for internal communication

The metaverse heralds a new era for internal communication in companies, providing immersive and interconnected workspaces that facilitate seamless collaboration across physical boundaries.

February 12, 2024

Trends 2024: #1 Information Inflation

The value of information is diminishing due to the continuous surge in the volume and accessibility of data and content.

February 11, 2024

Trends 2024: #2 AI Literacy

AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.

February 10, 2024

Trends 2024: #3 Workforce Shift

Significant social, technological, and economic changes are changing the workforce available to organizations.

February 9, 2024

Trends 2024: #4 Content Integrity

Advances in synthetic media, and in particular generative AI, have increased the need to ensure the authenticity of data and material used in communication processes.

February 8, 2024

Trends 2024: #5 Decoding humans

Advanced hardware for capturing physiological and behavioral data, coupled with AI-based software solutions for interpreting this data, are increasingly opening up new ways for human–technology interaction.

December 18, 2023

History communication

History communication is a real asset to set companies apart – as Felix Krebber and Matthias Krämer explain.

December 12, 2023

The sustainability of corporate communications

Ulrike Röttger and Thomas Voigt look at
sustainable corporate communications from new angles.

December 6, 2023

Transforming influencer relations

We’ve talked to Miriam Henn (Sanofi), about influencer communications and the potential of virtual influencers.

December 4, 2023

Virtual influencers for corporate communication

Are virtual influencers a glimpse into the future of corporate advocacy? Results of a research project on synthetic media.

December 3, 2023

A business model for communication departments

Ines Schurin and Ansgar Zerfass explain how the concept can help communications departments identify gaps and provide the big picture.

October 16, 2023

Scarcity management in employee communications

Prof. Dr. Ansgar Zerfaß and Jeanne Link talked about challenges and opportunities of scarcity management for employee communications on the VOICES 2023 conference in Berlin.

October 10, 2023

European Communication Monitor 2023

The ECM 2023 offers insights by summarizing 15 years of strategic communication management issues.

August 22, 2023

Inclusive Language in the Workplace

Why language awareness is essential for today’s companies

July 26, 2023

Remote Working

What new remote workers need to stay committed to their organization and what internal communication can contribute – a summary of the Research Dialogue 2023.

July 24, 2023

Appreciation at work

As organizations are increasingly confronted with fluctuations and shortage of skilled workers,  the more important it is to value employees for their work-related efforts – a summary of the Research Dialogue 2023.

July 19, 2023

Employee activism

Employees have become particularly active in recent years when perceiving misconducts of their company in social and environmental issues – a summary of the Research Dialogue 2023.

July 13, 2023

Trends in employee communication

As talent scarcity is growing, companies are coming to realize the value of their employees – a summary of the Research Dialogue 2023.

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