PROJECTS
The Academic Society conducts research projects on the topic of corporate communications.
Notification: The following overview is not yet complete and is currently being updated. For further inquiries, please contact Karen Berger in the meantime.
Project themes
ALL PROJECTS
Perception and Positioning of Communication Departments
How well accepted are communications departments within their company? A new research project at Leipzig University investigates ways to position themselves.
Sustainable Strategic Communication
How can communications departments become more sustainable? A new research project provides insights.
Digital Nudging
What potential and what possible applications does “digital nudging” offer for corporate communications?
CEO activism
The new research project by the University of Vienna will examine how reactions to CEO activism vary depending on the issue type.
Community management on closed media channels
How community management on closed media channels contributes to capital
Appreciation and internal communication
Internal communications plays a crucial role in conveying appreciation to employees – a prerequisite for job satisfaction and employee engagement
Communications Trend Radar 2023
The five most relevant trends for communication departments in 2023 from management, technology, and society.
Communications Trend Radar 2022
Five trends that support or threaten corporate communications success in 2022
Virtual stakeholder dialogues
Can virtual stakeholder dialogues replace face-to-face formats? We examine the advantages and disadvantages of online dialogues and present eight success factors.
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