PROJECTS

How do businesses, communication departments, and CCOs deal with the challenges of geopolitical risks, artificial intelligene and managerial learning?

What relevance, design, and challenges do communication managers perceive regarding corporate advocacy in companies?

What expectations, challenges, and consequences arise from the use of generative AI tools in communication departments?

Practice-oriented, scientifically-based insights for those responsible for and working in communications

How can employee communication increase psychological safety in the organization?

How do employees and managers perceive formal and informal internal communications? What are their experiences?

Leipzig University is investigating to what extent neurotechnological approaches can be used in corporate communications and what potential they offer.

The five most important trends for communications departments in 2024 from management, technology and society

Virtual Corporate Communications is fundamentally changing the way companies collaborate. How can a trusting relationship be built with employees when the team no longer works exclusively in the office?

What level of acceptance do communications departments enjoy? And how can they increase their recognition? A new research project at Leipzig University is investigating this question.