PROJECTS

The University of Münster is investigating the perceptions and experiences of employees and managers regarding formal and informal internal communication in companies. Consequences for internal strategic communication are derived from this.

Generative AI and the future of corporate communication – a research project at the University of Potsdam.

Leipzig University is investigating the extent to which neurotechnological approaches are used in corporate communication and what potential they offer.

The five most important trends for communications departments in 2024 from management, technology and society

Virtual Corporate Communications is fundamentally changing the way companies collaborate. How can a trusting relationship be built with employees when the team no longer works exclusively in the office?

What level of acceptance do communications departments enjoy? And how can they increase their recognition? A new research project at Leipzig University is investigating this question.

How can strategic communication itself be sustainable and what characterizes sustainable strategic communication?

What potential and what possible applications does “digital nudging” offer for corporate communications?

The University of Vienna’s new research project examines how responses to CEO activism vary depending on the nature of the issue.

The potential of closed digital channels for corporate communications.