Neurotechnologies in communication management


Prof. Dr. Ansgar Zerfass - Universität Leipzig

Prof. Ansgar Zerfass

About the research project

Title: Neuroscience concepts & technologies for communication management

Project duration: 2023 to 2024

Neurotechnologies are constantly evolving, especially through AI, which also has potential for applications in the corporate context. The data collected can be used to derive emotional and cognitive states for corporate communications.

Neurotechnologies in communication management

The use of neurotechnologies offers a wide range of opportunities for corporate communications. For example, organizations can analyze audience responses to communications, improve the decision making and stress management for managers, or optimize the effectiveness of skills transfer in training and coaching.

Leipzig University is investigating to what extent neurotechnological approaches can be used in corporate communications and what potential they offer.


Research questions

  1. What is the potential of using neurotechnology in corporate communications?
  2. What application scenarios do neurotechnologies offer for corporate communications?
  3. What are the challenges of using neurotechnology in corporate communications?


A conceptual study will provide a general overview of the status of neurotechnologies in communication and identify use cases for corporate communication.