Europe‘s leading non-profit think tank for strategic communication


July 1, 2024

What do executives, middle managers and co-workers think about their communication department? A survey reveals an urgent need for action.

June 27, 2024

With the ability to create new content, questions arise about the creative potential of AI. To what extent is the creative performance of AI comparable to that of humans?

June 20, 2024

Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.

May 30, 2024

Finding themselves at the crossroads of an uncertain future, companies are seeking ways to increase the sustainability of their products, processes, and operations. Corporate communications must also become more sustainable.

May 13, 2024

As AI and digital technology evolve, quantifying value is critical. While maturity models are standard in management, their suitability for communication practices is uncertain.

April 16, 2024

The metaverse heralds a new era for internal communication in companies, providing immersive and interconnected workspaces that facilitate seamless collaboration across physical boundaries.

February 12, 2024

The value of information is diminishing due to the continuous surge in the volume and accessibility of data and content.

February 11, 2024

AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.

February 10, 2024

Significant social, technological, and economic changes are changing the workforce available to organizations.






German & international companies



research projects realized



Prof. Dr. Christof Ehrhart Robert Bosch GmbH Head of Corporate Communications, External Relations and Brand Management

Prof. Dr. Christof Ehrhart
Executive Vice President Corporate Communications & Government Relations

“How much science does practice need? So much that it still knows where it stands and where it is going, even in times of fundamental change.”

Susanne Straetmans Pfizer Director Communications, Cluster Lead EU BIG 5

Susanne Straetmans
Director Communications,
Cluster Lead EU BIG 5

“I am convinced that we can set important impulses and further professionalize communication together.”

Thomas Voigt, Group Vice President Corporate Communications and Political Affairs
Otto Group, Hamburg

Thomas Voigt
Otto Group
Group Vice President Corporate
Communications and Political Affairs

“For more than ten years, we have had such a fruitful dialogue between science and practice as I have never experienced before.”

Our partners from academia and industry

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