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Insights Themen

23 Ergebnisse gefunden
16. Mai 2023

The potential of closed media channels

Why you should integrate a closed media channel into your communication strategy.

6. April 2023

Trend 2023: #4 Augmented Workflows

Artificial intelligence (AI) will inevitably pop up when thinking about the future of work. 

14. März 2023

Trend 2023: #3 Unimagination

Dealing with unimaginable situations requires new business strategies that strengthen companies‘ resilience and flexibility.

1. März 2023

Trend 2023: #2 Scarcity Management

The transition from abundance to scarcity challenges companies and their communication.

22. Februar 2023

Trend 2023: #1 State Revival

Since the COVID-19 pandemic and the Russian invasion of Ukraine, the state has become a more influential stakeholder for many enterprises under conditions of uncertainty.

18. Januar 2023

A look into the future

Futurist Sven Gábor Jánszky takes us on a journey through time to the year 2032.

19. Mai 2022

Why nudging matters for communication professionals

Using psychological insights to improve people’s decision-making is increasingly popular.

8. April 2022

Trend 2022: #5 Cybersecurity

Due to increased digitalization, remote work, unapproved software in the workplace, and deepfakes, organizations have become more vulnerable.

1. April 2022

Trend 2022: #4 Synthetic Media

Synthetic media provides opportunities for communication managers to explore new creative content and formats

21. März 2022

Trend 2022: #3 Gigification

Corporate communications can outsource various tasks as gigs to drive productivity, for example creative tasks, text layout, presentation design, software development and many more.

11. März 2022

Trend 2022: #2 Closed Communication

People’s retreat into the privatesphere makes it more challenging for corporations to reach their target groups. At the same time, community management using closed groups or channels can create new opportunities for corporate communications.

9. März 2022

Trend 2022: #1 Language Awareness

Higher expectations regarding diversity and inclusion as well as cultural differences require a more conscious, a more sensitive use of language.

16. Dezember 2021

Tackling negative aspects of virtualization

The ups and downs of a virtual or hybrid work environment internal communication professionals have to face.

15. Dezember 2021

Achieving key goals in a virtual world

Challenges of a virtual or hybrid work environment and how they can be addressed.

4. November 2021

The importance of staying in touch with stakeholders

Susanne Straetmans and Julian Rosenkranz (Pfizer) share their experiences cultivating relationships online.

28. Oktober 2021

Moving stakeholder dialogues to online formats

Read about benefits and challenges of this relatively new format and about the eight success factors. 

22. Juli 2021

Authentic communication makes or breaks diversity management

The role of communications in driving diversity and inclusion.

19. Juli 2021

Why communicators should care about diversity & inclusion

Here are reasons why diversity & inclusion pay off.

7. Mai 2021

Trend 2021: #5 Voice Interaction

Reasons why voice interaction is a key trend to watch.

27. April 2021

Trend 2021: #4 Digital Nudging

The concept of nudging has been successfully applied in e-commerce, among others. We believe that also communication departments may benefit from digital nudging.

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