Wir informieren unabhängig und fundiert über internationale Forschungserkenntnisse, die für das Kommunikationsmanagement relevant sind.
Die meisten Beiträge sind auf Englisch verfasst.
NEUES AUS DER FORSCHUNG
The potential of closed media channels
Why you should integrate a closed media channel into your communication strategy.
Trend 2023: #4 Augmented Workflows
Artificial intelligence (AI) will inevitably pop up when thinking about the future of work.
Trend 2023: #3 Unimagination
Dealing with unimaginable situations requires new business strategies that strengthen companies‘ resilience and flexibility.
Trend 2023: #2 Scarcity Management
The transition from abundance to scarcity challenges companies and their communication.
Trend 2023: #1 State Revival
Since the COVID-19 pandemic and the Russian invasion of Ukraine, the state has become a more influential stakeholder for many enterprises under conditions of uncertainty.
A look into the future
Futurist Sven Gábor Jánszky takes us on a journey through time to the year 2032.
Why nudging matters for communication professionals
Using psychological insights to improve people’s decision-making is increasingly popular.
Trend 2022: #5 Cybersecurity
Due to increased digitalization, remote work, unapproved software in the workplace, and deepfakes, organizations have become more vulnerable.
Trend 2022: #4 Synthetic Media
Synthetic media provides opportunities for communication managers to explore new creative content and formats
Trend 2022: #3 Gigification
Corporate communications can outsource various tasks as gigs to drive productivity, for example creative tasks, text layout, presentation design, software development and many more.
Trend 2022: #2 Closed Communication
People’s retreat into the privatesphere makes it more challenging for corporations to reach their target groups. At the same time, community management using closed groups or channels can create new opportunities for corporate communications.
Trend 2022: #1 Language Awareness
Higher expectations regarding diversity and inclusion as well as cultural differences require a more conscious, a more sensitive use of language.
Tackling negative aspects of virtualization
The ups and downs of a virtual or hybrid work environment internal communication professionals have to face.
Achieving key goals in a virtual world
Challenges of a virtual or hybrid work environment and how they can be addressed.
The importance of staying in touch with stakeholders
Susanne Straetmans and Julian Rosenkranz (Pfizer) share their experiences cultivating relationships online.
Moving stakeholder dialogues to online formats
Read about benefits and challenges of this relatively new format and about the eight success factors.
Authentic communication makes or breaks diversity management
The role of communications in driving diversity and inclusion.
Why communicators should care about diversity & inclusion
Here are reasons why diversity & inclusion pay off.
Trend 2021: #5 Voice Interaction
Reasons why voice interaction is a key trend to watch.
Trend 2021: #4 Digital Nudging
The concept of nudging has been successfully applied in e-commerce, among others. We believe that also communication departments may benefit from digital nudging.