Europas führender Thinktank zur strategischen Kommunikation

Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.

At the 25th annual EUPRERA congress, scholars from across Europe gathered in Bucharest to explore the latest research in strategic communication. A number of Academic Society scholars presented their research projects.

What do executives, middle managers and co-workers think about their communication department? A survey reveals an urgent need for action.

With the ability to create new content, questions arise about the creative potential of AI. To what extent is the creative performance of AI comparable to that of humans?

Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.

Finding themselves at the crossroads of an uncertain future, companies are seeking ways to increase the sustainability of their products, processes, and operations. Corporate communications must also become more sustainable.