Europas führender Thinktank zur strategischen Kommunikation

We’ve talked to Miriam Henn (Sanofi), about influencer communications and the potential of virtual influencers.

Are virtual influencers a glimpse into the future of corporate advocacy? Results of a research project on synthetic media.

Ines Schurin and Ansgar Zerfass explain how the concept can help communications departments identify gaps and provide the big picture.

Prof. Dr. Ansgar Zerfaß and Jeanne Link talked about challenges and opportunities of scarcity management for employee communications on the VOICES 2023 conference in Berlin.

The ECM 2023 offers insights by summarizing 15 years of strategic communication management issues.

Why language awareness is essential for today’s companies

What new remote workers need to stay committed to their organization and what internal communication can contribute – a summary of the Research Dialogue 2023.

As organizations are increasingly confronted with fluctuations and shortage of skilled workers,  the more important it is to value employees for their work-related efforts – a summary of the Research Dialogue 2023.

Employees have become particularly active in recent years when perceiving misconducts of their company in social and environmental issues – a summary of the Research Dialogue 2023.