Wir informieren unabhängig und fundiert über internationale Forschungserkenntnisse, die für das Kommunikationsmanagement relevant sind.
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NEUES AUS DER FORSCHUNG
Why language awareness is essential for today’s companies
What new remote workers need to stay committed to their organization and what internal communication can contribute – a summary of the Research Dialogue 2023.
As organizations are increasingly confronted with fluctuations and shortage of skilled workers, the more important it is to value employees for their work-related efforts – a summary of the Research Dialogue 2023.
Employees have become particularly active in recent years when perceiving misconducts of their company in social and environmental issues – a summary of the Research Dialogue 2023.
As talent scarcity is growing, companies are coming to realize the value of their employees – a summary of the Research Dialogue 2023.
Sustainability, reporting, and communication were one of our main topics at the Leadership Forum 2023.
The CCOs of BASF, BP, E.ON, and Swiss Re discussed geopolitical upheavals and the role of communications at the Leadership Forum 2023.
Will the Metaverse become part of every company? Klaus Gorny and Stefan Stieglitz presented future scenarios at the Leadership Forum.
Why is appreciation so critical to employees? Sabine Einwiller and Michael Preuss shared research findings and insights from inside Bayer at the Leadership Forum.
The quality and capabilities of technology for immersive 3D experiences in parallel worlds are constantly improving.
Why you should integrate a closed media channel into your communication strategy.
Artificial intelligence (AI) will inevitably pop up when thinking about the future of work.
Dealing with unimaginable situations requires new business strategies that strengthen companies‘ resilience and flexibility.
The transition from abundance to scarcity challenges companies and their communication.
Since the COVID-19 pandemic and the Russian invasion of Ukraine, the state has become a more influential stakeholder for many enterprises under conditions of uncertainty.
Futurist Sven Gábor Jánszky takes us on a journey through time to the year 2032.
Using psychological insights to improve people’s decision-making in communications.
Due to increased digitalization, remote work, unapproved software in the workplace, and deepfakes, organizations have become more vulnerable.
Synthetic media provides opportunities for communication managers to explore new creative content and formats
Corporate communications can outsource various tasks as gigs to drive productivity, for example creative tasks, text layout, presentation design, software development and many more.