Hier informieren wir über eigene und ausgewählte internationale Forschungserkenntnisse, die für das Kommunikationsmanagement relevant sind.

Die meisten Beiträge sind auf Englisch verfasst.


Insights Themen

51 Ergebnisse gefunden
1. Juli 2024

Perceptions and positioning of communication departments

What do executives, middle managers and co-workers think about their communication department? A survey reveals an urgent need for action.

27. Juni 2024

Artificial creativity

With the ability to create new content, questions arise about the creative potential of AI. To what extent is the creative performance of AI comparable to that of humans?

20. Juni 2024

Employee Appreciation

Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.

30. Mai 2024

Sustainable strategic communication

Finding themselves at the crossroads of an uncertain future, companies are seeking ways to increase the sustainability of their products, processes, and operations. Corporate communications must also become more sustainable.

13. Mai 2024

Maturity models in strategic communication

As AI and digital technology evolve, quantifying value is critical. While maturity models are standard in management, their suitability for communication practices is uncertain.

16. April 2024

Exploring the metaverse for internal communication

The metaverse heralds a new era for internal communication in companies, providing immersive and interconnected workspaces that facilitate seamless collaboration across physical boundaries.

12. Februar 2024

Trends 2024: #1 Information Inflation

The value of information is diminishing due to the continuous surge in the volume and accessibility of data and content.

11. Februar 2024

Trends 2024: #2 AI Literacy

AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.

10. Februar 2024

Trends 2024: #3 Workforce Shift

Significant social, technological, and economic changes are changing the workforce available to organizations.

9. Februar 2024

Trends 2024: #4 Content Integrity

Advances in synthetic media, and in particular generative AI, have increased the need to ensure the authenticity of data and material used in communication processes.

8. Februar 2024

Trends 2024: #5 Decoding humans

Advanced hardware for capturing physiological and behavioral data, coupled with AI-based software solutions for interpreting this data, are increasingly opening up new ways for human–technology interaction.

18. Dezember 2023

History communication

History communication is a real asset to set companies apart – as Felix Krebber and Matthias Krämer explain.

12. Dezember 2023

The sustainability of corporate communications

Ulrike Röttger and Thomas Voigt look at
sustainable corporate communications from new angles.

6. Dezember 2023

Transforming influencer relations

We’ve talked to Miriam Henn (Sanofi), about influencer communications and the potential of virtual influencers.

4. Dezember 2023

Virtual influencers for corporate communication

Are virtual influencers a glimpse into the future of corporate advocacy? Results of a research project on synthetic media.

3. Dezember 2023

A business model for communication departments

Ines Schurin and Ansgar Zerfass explain how the concept can help communications departments identify gaps and provide the big picture.

16. Oktober 2023

Scarcity management in employee communications

Prof. Dr. Ansgar Zerfaß and Jeanne Link talked about challenges and opportunities of scarcity management for employee communications on the VOICES 2023 conference in Berlin.

10. Oktober 2023

European Communication Monitor 2023

The ECM 2023 offers insights by summarizing 15 years of strategic communication management issues.

22. August 2023

Inclusive Language in the Workplace

Why language awareness is essential for today’s companies

26. Juli 2023

Remote Working

What new remote workers need to stay committed to their organization and what internal communication can contribute – a summary of the Research Dialogue 2023.

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