THEMEN
Wir informieren unabhängig und fundiert über internationale Forschungserkenntnisse, die für das Kommunikationsmanagement relevant sind.
Die meisten Beiträge sind auf Englisch verfasst.
NEUES AUS DER FORSCHUNG
Inclusive Language in the Workplace
Why language awareness is essential for today’s companies
Remote Working
What new remote workers need to stay committed to their organization and what internal communication can contribute – a summary of the Research Dialogue 2023.
Appreciation at work
As organizations are increasingly confronted with fluctuations and shortage of skilled workers, the more important it is to value employees for their work-related efforts – a summary of the Research Dialogue 2023.
Employee activism
Employees have become particularly active in recent years when perceiving misconducts of their company in social and environmental issues – a summary of the Research Dialogue 2023.
Trends in employee communication
As talent scarcity is growing, companies are coming to realize the value of their employees – a summary of the Research Dialogue 2023.
Communicating sustainability
Sustainability, reporting, and communication were one of our main topics at the Leadership Forum 2023.
Geopolitics and Communication
The CCOs of BASF, BP, E.ON, and Swiss Re discussed geopolitical upheavals and the role of communications at the Leadership Forum 2023.
Metaverse
Will the Metaverse become part of every company? Klaus Gorny and Stefan Stieglitz presented future scenarios at the Leadership Forum.
Appreciation and employee loyality
Why is appreciation so critical to employees? Sabine Einwiller and Michael Preuss shared research findings and insights from inside Bayer at the Leadership Forum.
Trends 2023: #5 Parallel Worlds
The quality and capabilities of technology for immersive 3D experiences in parallel worlds are constantly improving.
Closed media channels
Why you should integrate a closed media channel into your communication strategy.
Trend 2023: #4 Augmented Workflows
Artificial intelligence (AI) will inevitably pop up when thinking about the future of work.
Trend 2023: #3 Unimagination
Dealing with unimaginable situations requires new business strategies that strengthen companies‘ resilience and flexibility.
Trend 2023: #2 Scarcity Management
The transition from abundance to scarcity challenges companies and their communication.
Trend 2023: #1 State Revival
Since the COVID-19 pandemic and the Russian invasion of Ukraine, the state has become a more influential stakeholder for many enterprises under conditions of uncertainty.
A look into the future
Futurist Sven Gábor Jánszky takes us on a journey through time to the year 2032.
Why nudging matters for communication professionals
Using psychological insights to improve people’s decision-making in communications.
Trend 2022: #5 Cybersecurity
Due to increased digitalization, remote work, unapproved software in the workplace, and deepfakes, organizations have become more vulnerable.
Trend 2022: #4 Synthetic Media
Synthetic media provides opportunities for communication managers to explore new creative content and formats
Trend 2022: #3 Gigification
Corporate communications can outsource various tasks as gigs to drive productivity, for example creative tasks, text layout, presentation design, software development and many more.
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