A research project at Leipzig University is developing an AI literacy test for professionals in corporate communications.

What expectations, challenges, and consequences arise from the use of generative AI tools in communication departments?

Practice-oriented, scientifically-based insights for those responsible for and working in communications

How do employees and managers perceive formal and informal internal communications? What are their experiences?

Leipzig University is investigating to what extent neurotechnological approaches can be used in corporate communications and what potential they offer.

What potential and what possible applications does “digital nudging” offer for corporate communications?

Requirements for virtual influencers in corporate communications

How can chatbots be used effectively in corporate communications? And how do social bots in social networks influence corporate communications?

What processes can big data support in corporate communications?