Technology & Tools

April 4, 2024

Impact and benefits of internal communication

How do employees and managers perceive formal and informal internal communications? What are their experiences?

March 5, 2024

Generative AI

Generative AI and the future of corporate communication – a research project at the University of Potsdam.

February 22, 2024

Neurotechnologies in communication management

Leipzig University is investigating to what extent neurotechnological approaches can be used in corporate communications and what potential they offer.

May 25, 2023

Digital Nudging

What potential and what possible applications does “digital nudging” offer for corporate communications?

April 27, 2023

Synthetic Media

Requirements for virtual influencers in corporate communications

November 4, 2020

Chatbots and Social Bots in Corporate Communications

How can chatbots be used effectively in corporate communications? And how do social bots in social networks influence corporate communications?

December 11, 2017

Potential of big data

What processes can big data support in corporate communications?