Within and beyond the realm of AI: five key drivers for change in corporate communications in 2024

Communications Trend Radar 2024

What does the future hold for corporate communications? The Communications Trend Radar is an applied research project. On an annual basis, it identifies relevant trends for corporate communications from the fields of society, management, and technology.

The research team at the University of Potsdam (Professor Stefan Stieglitz, Sünje Clausen, MS.) and Leipzig University (Professor Ansgar Zerfass, Dr Michelle Wloka) identified the following trends for 2024:

  • Information Inflation
  • AI Literacy
  • Workforce Shift
  • Content Integrity
  • Decoding Humans

More information on the trends can be found in the Communications Trend Radar Report 2024.