Expectations towards GenAI
This study examines the expectations of corporate communications professionals regarding generative artificial intelligence (AI).
AI Literacy
The article introduces COMM-AIT, the first scientifically validated AI competency test developed specifically for communication professionals.
Internal Megaphoning
The study examines how managers and employees communicate internally and which factors of strategic internal communication can promote positive megaphoning or reduce negative megaphoning.
Neurotechnology in Corporate Communications
Neurotechnologies could soon provide communications managers with innovative tools for understanding audience behaviour and refining messaging strategies in real time.
2024’s Trends in Communications
The Communications Trend Radar 2024 suggests evaluating five trends to get an idea of what the future holds for corporate communications.
The Value of valuing People
Employees’ Expectations, effective ways to express appreciation, and the roles of managers and internal communicators in employee appreciation
ECM 2024/25: Managing tensions in corporate communications
The challenges of geopolitical risks, artificial intelligence and managerial learning for corporate communication
Guiding CEO Stances
The cooperation between communication managers and their CEOs in the company.
Employee Appreciation
The value of valuing people: What employees expect and how internal communication can help create an appreciative work environment