Measuring the AI Literacy of Communication Professionals

Essentials - AI Literacy (2025)

Artificial intelligence is currently transforming the world and with it the field of communication. As new technologies emerge, new competencies become essential.

The article introduces COMM-AIT, the first scientifically validated AI competency test developed specifically for communication professionals. The self-assessment test helps individuals to discover their strengths and areas for development. By completing the test, communicators can compare their own AI Competence Index with the average index for the communications profession. The test is available free of charge at www.comm-ait.com.

Further information on the research results can be found in the report:

  • What is AI literacy?
  • How to manage AI literacy in communication teams?
  • Measure AI literacy with COMM-AIT
  • Five distinct AI literacy levels
Essentials: AI Literacy of Communication Professionals

Citation: Brockhaus, J., Classen, K., Kewe, D. & Zerfass, A. (2025). Measuring the AI literacy of communication professionals (Communication Insights | Essentials). Academic Society for Management & Communication.