Corporate Communication Review: Value Creation and Evaluation

The new issue of the Corporate Communication Review addresses value creation and measurement in corporate communication. In light of increasing demands for accountability, communication leaders are under growing pressure to demonstrate how their work contributes to value creation and organizational decision-making.

Although research and practice have produced a wide range of models and standards, clarity is often lacking and application remains inconsistent. Against this backdrop, the third issue brings together international research on key measurement and evaluation approaches, highlights common implementation challenges, and shows how communication can demonstrate its strategic contribution and guide decision-making.

This issue features:

• Value Creation & Measurement
  An overview of the state and development of measurement and evaluation, including key frameworks and practical challenges, with a focus on demonstrating impact and organizational value
• Subversive Strategic Communication
  Analysis of reputational threats through manipulation, misinformation, and deceptive tactics, and their implications for reputation management
• Workplace Well-Being
  Global insights into the role of communication in leadership, ethics, culture, and organizational performance
• Case Studies
  Practical insights from Ahold Delhaize and Coca-Cola Europacific Partners on how communication contributes to value creation and business strategy
• International Perspectives – South Africa
  A new section on underrepresented communication markets, starting with insights into corporate communication between governance, trust, and transformation

In addition, the issue highlights how corporate communication can position itself as a strategic management function in an increasingly complex environment shaped by digitalization, artificial intelligence, and fragmented publics.