The Metaverse: Use cases and acceptance for internal communication


The metaverse is on the verge of transitioning from a futuristic vision to a concrete reality. A pioneering research project explored various use cases and the willingness of employees to adopt metaverse applications.

The study analyzes the metaverse in the context of internal communication:

  • Potentials and use cases
  • Risk and challenges
  • Readiness of employees

More information can be found in the report.

Benz, L. & Zerfass, A. (2024). The Metaverse: Use Cases and Acceptance for Internal Communication. (Communication Insights, Research Findings, April 2024). Academic Society for Management & Communication.