Fake news in corporate communications
What danger false news poses for communications departments
- Fake news is by no means a new phenomenon. They have been a challenge to society for centuries. But today, thanks to the internet, fake news are spreading faster than ever before, reaching more people and causing more damage.
- Fake news sows doubt and spreads inconsistencies, destroying trust in politics, the media, science or the economy. Companies must find ways to maintain trust and engage in dialogue with critical stakeholders.
- Dr. Martin Fensch’s dissertation at the Leipzig University sheds light on the historical development of fake news, its current growth and its relevance for (health) communication. To that end, Fensch specifically examined misinformation about vaccinations.