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Wir informieren unabhängig und fundiert über internationale Forschungserkenntnisse, die für das Kommunikationsmanagement relevant sind.
Die meisten Beiträge sind auf Englisch verfasst.
NEUES AUS DER FORSCHUNG
Exploring the metaverse for internal communication
The metaverse heralds a new era for internal communication in companies, providing immersive and interconnected workspaces that facilitate seamless collaboration across physical boundaries.
Trends 2024: #1 Information Inflation
The value of information is diminishing due to the continuous surge in the volume and accessibility of data and content.
Trends 2024: #2 AI Literacy
AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.
Trends 2024: #3 Workforce Shift
Significant social, technological, and economic changes are changing the workforce available to organizations.
Trends 2024: #4 Content Integrity
Advances in synthetic media, and in particular generative AI, have increased the need to ensure the authenticity of data and material used in communication processes.
Trends 2024: #5 Decoding humans
Advanced hardware for capturing physiological and behavioral data, coupled with AI-based software solutions for interpreting this data, are increasingly opening up new ways for human–technology interaction.
History communication
History communication is a real asset to set companies apart – as Felix Krebber and Matthias Krämer explain.
The sustainability of corporate communications
Ulrike Röttger and Thomas Voigt look at
sustainable corporate communications from new angles.
Transforming influencer relations
We’ve talked to Miriam Henn (Sanofi), about influencer communications and the potential of virtual influencers.
Virtual influencers for corporate communication
Are virtual influencers a glimpse into the future of corporate advocacy? Results of a research project on synthetic media.
A business model for communication departments
Ines Schurin and Ansgar Zerfass explain how the concept can help communications departments identify gaps and provide the big picture.
Scarcity management in employee communications
Prof. Dr. Ansgar Zerfaß and Jeanne Link talked about challenges and opportunities of scarcity management for employee communications on the VOICES 2023 conference in Berlin.
European Communication Monitor 2023
The ECM 2023 offers insights by summarizing 15 years of strategic communication management issues.
Inclusive Language in the Workplace
Why language awareness is essential for today’s companies
Remote Working
What new remote workers need to stay committed to their organization and what internal communication can contribute – a summary of the Research Dialogue 2023.
Appreciation at work
As organizations are increasingly confronted with fluctuations and shortage of skilled workers, the more important it is to value employees for their work-related efforts – a summary of the Research Dialogue 2023.
Employee activism
Employees have become particularly active in recent years when perceiving misconducts of their company in social and environmental issues – a summary of the Research Dialogue 2023.
Trends in employee communication
As talent scarcity is growing, companies are coming to realize the value of their employees – a summary of the Research Dialogue 2023.
Communicating sustainability
Sustainability, reporting, and communication were one of our main topics at the Leadership Forum 2023.
Geopolitics and Communication
The CCOs of BASF, BP, E.ON, and Swiss Re discussed geopolitical upheavals and the role of communications at the Leadership Forum 2023.
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