Corporate Communication Review on value creation & evaluation is out
Although research and practice have produced a wide range of models and standards regarding value creation and evaluation, there is often a lack of clarity and consistent application.
The third issue of Corporate Communication Review brings together current research, highlights typical challenges, and illustrates how communication can demonstrate its strategic contribution in measurable ways.
It also introduces a new section on previously underrepresented international communication markets, starting with South Africa.
About Corporate Communication Review
Corporate Communication Reviewis an open access magazine that bridges the gap between academia and professional practice in strategic communication, communication management and corporate affairs.
It is published by the Academic Society for Management & Communication, in collaboration with the Institute for Public Relations, EUPRERA, and the EACD.