Community management has become established in communications practice as a response to the changed conditions created by digital networking. Companies no longer address their messages to the public, but to communities. Many users as well as companies are withdrawing from public platforms and increasingly moving to semi-public or non-public platforms.
Communication in social media is often chaotic. The latest development in social media communication is that many users and companies are withdrawing, at least in part, from public platforms and increasingly moving to semi-public or non-public platforms (= closed-media platforms).
The project examines four central research questions: