Virtuality and hybrid work: Ten challenges in a virtual work environment.
Alongside the transformation of work environments during the COVID-19 pandemic, internal communication underwent a decisive switch towards more virtuality. Although a change was long overdue, its speed created a multitude of challenges through the reduced personal contact.
A research team at the University of Vienna has therefore addressed the following research questions:
Sixteen internal communication experts from these organizations were interviewed in March and April 2021.
How to transform internal communication to a virtual work environment?
This was a question often asked when discussing the results of the Communications Trend Radar 2021, a research project recently completed by the Academic Society for Management & Communication. The study describes five key trends from society, management and technology that will influence corporate communications in the near future. The virtualization of communications was one of them.