European Communication Monitor 2024/2025
The new European Communication Monitor shows how selected chief communication officers from the 300 largest European companies are tackling key challenges in geopolitical crises, artificial intelligence, and managerial learning.
The European Communication Monitor (ECM) is the longest-running and largest academic study exploring the field of corporate communications worldwide. In its latest iteration the study applies a completely new and ambitious research design. A random sample of top communication leaders were interviewed from the elite group of the 300 largest companies headquartered in Europe – among others Adidas, AXA Ferrero, IKEA, Nestlé, Santander, Siemens, Unilever, and many more across all industries.
The experiences, forecasts and observations from those shaping the future of the field were analyzed to provide unique insights into three topics that produce considerable tensions in managing contemporary communications: Geopolitical crises, generative AI and managerial learning.
The study was conducted by a team of six renowned professors from research universities across Europe and supported by key industry players. It meets the highest standards of scientific rigor and neutrality.
Key challenges for communications: Geopolitics, AI and Managerial Learning
The ECM 2024/2025 identified three key tensions that will shape the future of strategic communication and need specific attention:
1) Managing communications in times of geopolitical crises and risks
2) Artificial intelligence as a double-edged sword for communication departments
3) Finding the success formula of managerial learning for communication leaders
Find out more in the ECM report.