Lennart Rettler is a research assistant and doctoral candidate, working at the department for strategic communication at the University of Münster. He studied Media Studies and ‘Politics, Economics and Society’ at the University Bochum and Strategic Communication at the University Münster. In the context of his doctorate, he is working on community management and questions of control, the illusion of control and the loss of control. He is also a lecturer for non-academic advanced training courses in the field of social media management.