Claudia Mast is Professor Emeritus for Communication and Journalism at the University of Stuttgart-Hohenheim. Her research projects concentrated on innovations in Corporate Communications, strategic communications and topic management, as well as business jounalism and Corporate Publishing. She was Senior Executive at Siemens AG in Munich and she published numerous textbooks on journalism, communication management and business journalism. She actively participates in numerous committees, including the Board of Directors of Deutsche Welle in Bonn.