Claudia Mast is Professor Emeritus of Communication Science and Journalism at the University of Hohenheim in Stuttgart. Her teaching and research activities focused on innovations in corporate communication, strategic communication and topic planning as well as business journalism and corporate reporting. Claudia Mast held a senior management role at Siemens AG for many years and is the author of numerous books on journalism, communication management, and business reporting. She serves on various committees, including the Board of Directors of public international broadcaster Deutsche Welle in Bonn, and is a member of the academic leadership team at the Academic Society for Corporate Management and Communication.