Sebastian Ackermann joins the Corporate Advisory Board
The Academic Society welcomes Sebastian Ackermann, who has joined the Corporate Advisory Board as the new Head of Communications & Brand at EnBW.
Sebastian Ackermann has been Head of Communications & Brand at EnBW AG since January 1, 2025. He previously held senior communications positions at MVV Energie AG, E.ON, innogy, and the RWE Group.
Sebastian studied communication sciences at the German Sport University in Cologne, has held various media positions, including at Sat.1, DPA, and Radio RPR. He additionally studied Public Relations in Heidelberg while working.
Since 2017, Sebastian has been honorary Executive Vice President of the Federal Association of Communicators (BdKom). He is also a member of the German Council for Public Relations and is involved in the BDEW/Berlin Communications Steering Committee.
Talking business & getting personal
We had a brief conversation with Sebastian about his thoughts on his new job, current trends in the communication field and how he would like to contribute to their development as a new member of the Academic Society. In the end, he shared a glimpse of his life beyond work.
What would you like to contribute to the Academic Society?
I would like to bring in my long and substantial public affairs, communications and brand experience of transformation in economics, especially the energy sector.
Which current or upcoming communication trends are you most excited about?
AI and global trends referring to the interdependence between communication and brand.
Why did you choose EnBW? What do you think is special about this company and your job?
EnBW is the only fully integrated energy supplier in its size in Germany. Thus, EnBW is the profound player in Germany and among the biggest utilities with a credible voice in the current debate about global and sustainable energy supply and the future infrastructural architecture.
What has been the most interesting encounter in your life so far?
Having met “bushmen” in the desert of Namibia.
If you could give your younger self one piece of advice, what would it be?
Be clear about people who call you “friends”, especially in digital times.
What is one thing on your personal bucket list you are eager to accomplish in the future?
A several-week bike-packing tour through Europe.
Thank you, Sebastian, for sharing your thoughts with us and welcome to the Academic Society. We are looking forward to more of your insights and working together with you!
With a workforce of over 28,000 employees, EnBW is one of the largest energy suppliers in Germany and Europe. It supplies electricity, gas, and water, together with infrastructure and energy-related products and services, to around 5.5 million customers. In the company’s transformation from a traditional energy provider to a sustainable infrastructure group, the expansion of renewable energy sources and the distribution and transportation grids for electricity and gas are cornerstones of EnBW’s growth strategy and the focus of its investment spending.
You can find all the partner companies on the Corporate Advisory Board here.