Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.

At the 25th annual EUPRERA congress, scholars from across Europe gathered in Bucharest to explore the latest research in strategic communication. A number of Academic Society scholars presented their research projects.

Finding themselves at the crossroads of an uncertain future, companies are seeking ways to increase the sustainability of their products, processes, and operations. Corporate communications must also become more sustainable.

As AI and digital technology evolve, quantifying value is critical. While maturity models are standard in management, their suitability for communication practices is uncertain.

The metaverse heralds a new era for internal communication in companies, providing immersive and interconnected workspaces that facilitate seamless collaboration across physical boundaries.

The value of information is diminishing due to the continuous surge in the volume and accessibility of data and content.

AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.

Significant social, technological, and economic changes are changing the workforce available to organizations.

Advances in synthetic media, and in particular generative AI, have increased the need to ensure the authenticity of data and material used in communication processes.

Advanced hardware for capturing physiological and behavioral data, coupled with AI-based software solutions for interpreting this data, are increasingly opening up new ways for human–technology interaction.