February 12, 2024

Trends 2024: #1 Information Inflation

The value of information is diminishing due to the continuous surge in the volume and accessibility of data and content.

February 11, 2024

Trends 2024: #2 AI Literacy

AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.

February 10, 2024

Trends 2024: #3 Workforce Shift

Significant social, technological, and economic changes are changing the workforce available to organizations.

February 9, 2024

Trends 2024: #4 Content Integrity

Advances in synthetic media, and in particular generative AI, have increased the need to ensure the authenticity of data and material used in communication processes.

February 8, 2024

Trends 2024: #5 Decoding humans

Advanced hardware for capturing physiological and behavioral data, coupled with AI-based software solutions for interpreting this data, are increasingly opening up new ways for human–technology interaction.

December 18, 2023

History communication

History communication is a real asset to set companies apart – as Felix Krebber and Matthias Krämer explain.

December 12, 2023

The sustainability of corporate communications

Ulrike Röttger and Thomas Voigt look at
sustainable corporate communications from new angles.

December 6, 2023

Transforming influencer relations

We’ve talked to Miriam Henn (Sanofi), about influencer communications and the potential of virtual influencers.

December 4, 2023

Virtual influencers for corporate communication

Are virtual influencers a glimpse into the future of corporate advocacy? Results of a research project on synthetic media.

December 3, 2023

A business model for communication departments

Ines Schurin and Ansgar Zerfass explain how the concept can help communications departments identify gaps and provide the big picture.