Expectations Towards GenAI
This study explores the expectations of corporate communication professionals towards generative AI.
Internal Megaphoning
Every day, employees talk – about what’s going well and what’s not. These internal conversations are examples of “internal megaphoning”.
AI Literacy Test for Communication
Measuring the AI Literacy of Communication Professionals with COMM-AIT, the first scientifically validated AI Literacy test.
Strategic Improvisation and New Narratives
How can the strategic direction for an organization’s overall development be supported and communicated if planning, and even strategies, are no longer sufficient options? The answer lies in narratives and strategic improvisation.
Future Roles for Communicators in Digital Media-Arenas
How do digital technologies transform the role of corporate communicators? This CorpCommReview article explores the future of communicators in the digital media arena.
Neurotechnology in Corporate Communications
What do executives, middle managers and co-workers think about their communication department? A survey reveals an urgent need for action.
Guiding CEO Stances
Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.
Perceptions and Positioning of Communication Departments
What do executives, middle managers and co-workers think about their communication department? A survey reveals an urgent need for action.
Artificial Creativity
With the ability to create new content, questions arise about the creative potential of AI. To what extent is the creative performance of AI comparable to that of humans?
Employee Appreciation
Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.