November 4, 2024

Guiding CEO Stances

Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.

October 1, 2024

25th annual EUPRERA congress – a short recap

At the 25th annual EUPRERA congress, scholars from across Europe gathered in Bucharest to explore the latest research in strategic communication. A number of Academic Society scholars presented their research projects.

July 1, 2024

Perceptions and positioning of communication departments

What do executives, middle managers and co-workers think about their communication department? A survey reveals an urgent need for action.

June 27, 2024

Artificial creativity

With the ability to create new content, questions arise about the creative potential of AI. To what extent is the creative performance of AI comparable to that of humans?

June 20, 2024

Employee Appreciation

Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It’s a necessity to attract and retain talent in today’s competitive labor market.

May 30, 2024

Sustainable strategic communication

Finding themselves at the crossroads of an uncertain future, companies are seeking ways to increase the sustainability of their products, processes, and operations. Corporate communications must also become more sustainable.

May 13, 2024

Maturity models in strategic communication

As AI and digital technology evolve, quantifying value is critical. While maturity models are standard in management, their suitability for communication practices is uncertain.

April 16, 2024

Exploring the metaverse for internal communication

The metaverse heralds a new era for internal communication in companies, providing immersive and interconnected workspaces that facilitate seamless collaboration across physical boundaries.

February 12, 2024

Trends 2024: #1 Information Inflation

The value of information is diminishing due to the continuous surge in the volume and accessibility of data and content.

February 11, 2024

Trends 2024: #2 AI Literacy

AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.