Employee appreciation is more than just a “nice-to-have”

More than 40% of employees surveyed in Germany state that they do not regularly receive appreciation from their superiors or colleagues – an alarming result.

In recent years, companies have faced unprecedented challenges: a global health crisis, the remote working revolution, high turnover rates and a shortage of skilled workers. At the same time, employees find their working conditions increasingly demanding and stressful. To overcome these challenges, managers must actively approach their teams and show them attention and appreciation.

A two-year research project at the University of Vienna shows that employee appreciation is more than just a “nice-to-have”. It is essential for attracting and retaining talent in today’s competitive job market. Employees who feel valued are more likely to be committed, motivated and loyal to their company. Managers and middle managers play a crucial role in this.

The aim of the research project “Employee Appreciation – The Value of Valuing People” was to gain a deeper understanding of employee appreciation, with a focus on German-speaking Europe.

Further information on the following research results can be found in the Communication Insights:

• What kind of appreciation do employees expect?
• What impact does appreciation have on employees and the company as a whole?
• What role do communication managers play in conveying appreciation?