Leadership Forum 2023 at BMW – A review

Leadership Forum 2023 review.

On June 15–16, the Leadership Forum 2023 took place at BMW in Munich – a perfect setting for our annual conference. Fourteen speakers and nearly 50 guests attended, setting a record for the Academic Society. Attendees included communications directors from our partner companies and Academic Society professors.

It was an inspiring two days on transforming communications. Presentations and panels covered staff shortages, sustainability, geopolitics, and the metaverse. The discussions highlighted the value of exchanging ideas between science and practice to meet corporate communications challenges and develop joint solutions.

In addition, there was also time to discover the BMW World and the BMW Museum.

A big thank you to Maximilian Schöberl, Alexander Bilgeri and the team from BMW for the invitation to Munich – we couldn’t have asked for better hosts. Thanks also to all speakers: Sabine Einwiller, Michael Preuss, Alexander Bilgeri, Daniela Bohlinger, Ulrike Röttger, Kai Rolker, Christian Hoffmann, Klaus Gorny, Stefan Stieglitz , Nina Schwab-Hautzinger, Lars A. Rosumek, Dr. Jan Dietrich Müller, Enno Harks and Prof. Dr. Ansgar Zerfass.