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Prof. Dr. Sabine Einwiller

Prof. Dr. Sabine Einwiller


About the research project

Title: The role of internal communication in conveying appreciation.

Team: Prof. Dr. Sabine Einwiller, Dr. Christopher Ruppel, Julia Stranzl (University of Vienna)

Project period: February 2021 – Spring 2024

Employee turnover and staff shortages are the order of the day for many companies. Many employees complain about insufficient appreciation in their jobs. This is one of the most important factors for job satisfaction and higher employee engagement.

But how can companies best convey appreciation in everyday work? In addition to managers, internal communication also plays a key role in giving employees the feeling that their work performance is an important part of the company.

The study provides insights into what kind of appreciation employees expect, gathers ideas on how corporate communications can support appreciation and explains which strategies have proven successful.


Previous research findings are collected and systematically processed using literature analysis.

Focus groups are carried out with employees (without management responsibility) from private-sector companies with at least 250 employees. The researchers discuss what employees expect in terms of appreciation from their employer.

A quantitative online survey of Austrian and German employees will collect data on how appreciation affects work attitude, loyalty, and employee engagement. It also investigates the importance of an inclusive work environment.

The full results will be published in the spring of 2024.