Competence management for corporate communications

About the research project

Team:Dr. Juliane Kiesenbauer (Leipzig University)

Project completion: 2018

In a rapidly changing industry, expectations for the professional skills of communications professionals are increasing. The focus is on strategic skills management that supports the targeted development of communicators and keeps an eye on talent around the world.

The world’s first in-depth study on competency management in corporate communications, conducted by Juliane Krisenbauer at the Leipzig University, reveals the potential, strategies and challenges of managing specific competencies in communications departments.

Study background

The study was conducted as part of Dr. Juliane Kiesenbauer’s doctoral dissertation. She received a grant from the Academic Society to conduct the study.

The study design includes five in-depth case studies at Allianz Group, BASF SE, GIZ GmbH, Robert Bosch GmbH, and Siemens AG.

This complete study was published by Springer VS in 2018.