Communications Trend Radar 2024

The Communications Trend Radar 2024 looks inside and beyond the borders of the traditional communication field to discover trends. These trends are valuable indicators to get an idea of what the future holds in store for corporate communications. The study focuses on developments in society, management, and technology and is designed to inform and inspire communication leaders.

The research is conducted on an annual basis. This year’s report suggests evaluating the following five trends in terms of their impact on organizations:

Information Inflation
AI Literacy
Workforce Shift
Content Integrity
Decoding Humans

The specific recommendations for leaders and professionals can be found in the summary of the report:

Communications Trend Radar 2024

Citation: Stieglitz, S., Zerfass, A., Wloka, M., & Clausen, S. (2024). Communications Trend Radar 2024. Information inflation, AI literacy, workforce shift, content integrity & decoding humans. (Communication Insights, Issue 20). Academic Society for Management & Communication.

ISSN 2749-893X