Big Data application process

7 steps to use Big Data in strategic communication

Big data in corporate communications
  • Corporate communications still has a lot of catching up to do when it comes to big data. Few communications departments are already using Big Data analytics. In most cases, there is a lack of analytical and technical know-how as well as time to deal with the topic in detail.
  • To support the work of communications experts, the Academic Society has developed a Big Data application model. Seven steps show how data can be used for strategic communication.
  • In addition, the most important technical, organizational and legal requirements necessary for Big Data analyses are presented.