CommTech and digital infrastructure
Systematically addressing digitalization processes in communications departments
- The intelligent use of digital tools and software services is essential for communication. Not least to keep pace with ever-changing stakeholder requirements.
- How can digital technologies be systematically selected and implemented? The newly developed framework helps communications managers analyze the current use of digital technologies in their organization and supports them in making decisions about digital investments.
- The Communication Snapshot explains the new term CommTech and shows how communication departments can build a digital infrastructure and select digital tools efficiently and effectively.