Communications Contributions Framework
- Many communications managers face the challenge of explaining their contribution to the company’s success to board members, department heads and colleagues. The fact is: the communications department contributes to value creation in a variety of ways. But what is the best way to describe and structure this contribution?
- The Communication Contributions Framework is a new tool that helps communicators do just that. It helps to highlight the various services provided by the communications department, develop communications objectives and allocate resources accordingly. The tool also helps prioritize tasks within the team and develop job descriptions.
- In principle, it makes sense to communicate the contribution of communication in a uniform and consistent language within the company.