The 5 most important trends for corporate communications in 2021

Communications Trend Radar 2021

The world has changed even faster in recent months than before. It is not easy for communications managers to keep track of all these changes. And furthermore, to advise the management and adjust their own department accordingly.

For this reason, a team of researchers from the University of Leipzig and the University of Duisburg-Essen conducted a comprehensive trend study for the first time and identified the most important trends in the areas of management, society and technology. For 2021, these are the following trends:

  • Denialism
  • Virtual corporate communication
  • Sustainability in communication
  • Digital Nudging
  • Voice Interaction

More information on the trends can be found in the Communications Trend Radar Report 2021.

Citation: Zerfass, A., Stieglitz, S., Clausen, S., Ziegele, D., & Berger, K. (2021). Communications Trend Radar 2021. Denialism, Virtual Corporate Communications, Sustainable Communica tions, Digital Nudging & Voice Interaction. (Communication Insights, Issue 10). Leipzig, Germany: Academic Society for Management & Communication. Available online at

ISSN 2749-893X