Why companies should take a stance on socio-political issues

• Our society not only expects companies to be committed to social, economic and environmental issues (in the sense of CSR ). It also expects companies to position themselves on controversial social and political issues, to represent their values and to contribute to solving social problems.
• Corporate activism is driven primarily by the power of social media. Companies can take a public stand via social networks and interact directly with their stakeholders or the public.
• Scientific research on the subject is still in its infancy. A new study by the Leipzig University explored potentials, risks and success factors.
• The study concludes that corporate activism is not just a short-term hype, but should be integrated into the communication strategy in the long term.