Corporate Communication in agile organizations
- Particularly in a complex and dynamic corporate environment, it becomes a challenge for organizations in general and corporate communications in particular to cope with the high volatility of stakeholder demands. Traditional vertical structures, such as dividing corporate communications, marketing and IT departments into separate silos, make organizations slow and ineffective. It prevents them from adequately dealing with the increasing speed of information, which has been identified as one of the top three challenges facing corporate communications in Europe and Asia.
- Thus, more and more companies have started to realign their structures and business processes, focusing on horizontal structures, flat hierarchies, self-organization and empowerment. Companies are becoming more agile and flexible to better adapt to rapid changes in markets and the business environment.
- This fact sheet demonstrates how corporate communications can deal with the challenge of collaboration between departments in agile organizations. It identifies success factors and motivates managers to reflect on whether their department is actually ready for this challenge.