Guiding CEO Stances

In light of an increasingly politicized society, CEOs are seeking ways to position themselves on sociopolitical issues. Corporate communication must strategically respond to these developments and manage CEO activism.

The study analyzes the collaboration between communication professionals and their CEOs within companies:

• Decision-making, management, and planning of CEO activism
• Typology of the collaboration between communication professionals and CEOs
• Practical guidance on implementing CEO activism

More information can be found in the report.

Bojanic, V. (2024, October). Guiding CEO Stances. (Communication Insights | Essentials). Academic Society for Management & Communication.