It’s all about content – Strategic topic management in agile organizations
More and more companies are beginning to set up a newsroom in which they work on topics across departments. What are strategies and success factors of efficient topic management – with or without a physical newsroom? The issue “It’s all about content” shows various approaches and best practices on how to manage topics strategically today.
- Why does topic management play an increasingly important role nowadays?
- Which different approaches on how to manage topics in companies exist?
- What skills should newsroom staff have?
You can find more information in the Communication Insights.
Citation: Ninova-Solovykh, N., Seiffert-Brockmann, J., Einwiller, S., Wolfgruber, D., & Berger, K. (2019). It’s all about content. Strategic topic management in agile organizations (Communication Insights, Issue 6). Leipzig, Germany: Academic Society for Management & Communication. Available online at www.academic-society.net