Neurotechnology in Corporate Communications – Just a vision or on the verge of becoming a reality?

Neurotechnologies could soon provide communications managers with innovative tools for understanding audience behaviour and refining messaging strategies in real time. As these developments are making inroads into the consumer market, their potential impact is becoming increasingly important.

The detailed research findings can be read in the report:

• What are neurotechnologies?
• Managing communication activities, campaigns, and programs
• Managing communication departments
• Key challenges

Zitation: Wloka, M. & Zerfass, A. (2025): Neurotechnology in corporate communication: Just a vision or on the verge of becoming a reality? (Communication Insights | Essentials). Academic Society for Management & Communication.